Comparative Analysis of Factors Affecting to the National Tourism Program

Abstract

This study appraises factor affecting destination choice. It particularly addresses the questions of cognitive, affective and unique image dimension elements effect on tourist plan in case of Ethiopia. The finding shows there is a relationship between destination image and willingness to visit a given destination. It also portrays there is a gap in how tourists see Ethiopia before they come and actual experience. The responses positively rate the nation's tourist assets after visiting the destination. This shows experience matters for image building effort done by the government. The finding reveals that the quality of experience significantly affects tourist plan to visit a certain destination also, infrastructure, touristic attraction (human and natural model), the existence of varieties of entertainments and outdoor activities. Significantly affects the plan to visit a given destination which ultimately affects the national image of the destination. Also by summarizing all the items into the general dimension, the finding reveals that the nation, cognitive, affective and unique image affects tourist plan to visit or revisit a given destination. Study finds out that all respondents who come from the different corner of the world expressed a strong inclination to link nations natural and human-made with positive images of the destination Ethiopia and affect their perception to visit or experience after visiting the place. However, more research is needed to validate this analytical model and, particularly, to explain the effect of the nations natural and human-made on branding the image of the country by taking diverse nations experience.